I have always loved this quote by Jeff Kipnis.
"Architecture is probably the one kind of creative form that most people don’t understand, because they are around it all the time they kind of think that they get it.
Its creative component works at a more profound level and is a little less detectable.
I like to think of it like the the soundtrack in a movie.
The soundtrack controls the way you feel about the movie although you are never quite paying attention to it. You are always giving credit to the actor or the cinematographer; but It is really the music in the background that tells you how to feel.
That is what architecture at its best can do.”